Brands
Social Media Posts
Articles
Video Productions
Graphic Materials
Event Management
Years
AMMEGA Group: Integrated Digital
Marketing & Brand Growth
Since 2023, Blue Halo Agency has served as an industrial marketing agency and strategic extension of the AMMEGA Group – Americas marketing team, covering their entire house of brands: AMMEGA Group – Americas, Ammeraal Beltech, Megadyne, Jason, Chemprene, and Green Belting. As a full-service manufacturing marketing agency, we deliver comprehensive digital and print solutions in English, Spanish, French, and Portuguese, acting as a unified force for AMMEGA Group’s regional marketing efforts.
01 Challenge:
Keep six distinct industrial brands moving in one direction, in four languages, while the business and its customer base kept evolving underneath them.
02 Approach:
Our approach makes us a genuine b2b manufacturing marketing agency partner. We function as an extension of AMMEGA Group’s internal team rather than an outside vendor, so every brand speaks with one voice without losing its own identity. With guidance from AMMEGA Group’s brand strategy we execute with creative deliverables and strategic campaigns.
03 Services:
Branding, event management, social media, graphic design, campaigns, trade show materials, copywriting, web design, and video production, all under one roof.
04 Results:
Increased brand awareness, driven sales, and boosted consumer engagement across the AMMEGA Group portfolio.
Full-Scope Campaigns for AMMEGA Group
Beyond ongoing brand support, Blue Halo Agency plans and produces full-scope campaigns for AMMEGA Group, from strategy and research through to the finished creative. As a full-service marketing agency, we cover every discipline a campaign needs under one roof. Two recent projects show what that looks like from end to end.
Brand Simplification Campaign: Unifying a House of Belting Brands
Blue Halo Agency led AMMEGA Group's brand simplification campaign, a multi-phase project unifying three legacy conveyor belting brands, Chemprene, uni, and Green Belting, under the Ammeraal Beltech name. We handled the full scope, from stakeholder research through strategy, messaging, and cross-channel creative.
Each brand had built real loyalty on its own, but customers didn't always know they connected under one parent company. Unifying them under Ammeraal Beltech gives customers a single point of contact across the full portfolio instead of one brand in isolation, without losing the trust each one had earned.
What we delivered:
- Customer and stakeholder interviews
- Brand strategy and messaging
- Tagline development
- Campaign roadmap
- Industrial branding and graphic design
- Copywriting and a published article series
- B2B Linkedin social media content
- Industrial video production
- Email marketing
- Homepage banners and website guidance
- About us web pages
- Product category restructure
Blue Halo Agency created a full-service campaign connecting AMMEGA Group to the world's biggest soccer tournament, positioning the company as the force behind the industries that make the moments possible. We built the strategy, tagline, roadmap, and pillars, then produced the landing page, campaign video, graphics, social content, email blasts, and articles.
What we delivered:
- Campaign strategy and messaging pillars
- Tagline development
- Campaign roadmap
- Interactive landing page design
- Campaign video production
- Graphic design and digital assets
- Social media
- Email marketing
- Articles
The concept: “The Fan Journey,” follows a single fan's day from the stadium build through travel, logistics, food, drinks, and the final match, showing how AMMEGA Group brands power every step behind the scenes.
Strategic Branding
& Identity
Development
01 Challenge:
Key AMMEGA Group subsidiaries like Jason needed a brand identity that felt current and consistent, without losing what their customers already recognized.
02 Approach:
As an industrial branding agency, we build every visual and message around real customer perspective. For Jason, we conducted audience interviews and deep-dive research to create a strategy rooted in how their actual customers see the brand.
03 Services:
Brand strategy, audience research, brand books, updated brand assets, and full rollouts across websites and literature.
04 Results:
A comprehensive Jason brand book and a complete overhaul of their websites and literature, giving the subsidiary a clear, consistent identity that maintains corporate consistency with AMMEGA Group.
Social Media
Marketing &
Content Creation
01 Challenge:
B2B Industrial products and behind-the-scenes footage need a creative approach to earn attention, while AMMEGA Group still needed to show up as an industry leader online.
02 Approach:
Our creative team brings a creative twist to industrial subject matter, producing high-impact graphics, animations, and videos built to connect with both viewers who do and don’t typically think about belting and conveyor technology.
03 Services:
Custom graphics, animation, video content, copy, and social campaigns.
04 Results:
AMMEGA Group positioned as an industry leader across its social channels, with content that makes technical products genuinely engaging.
Graphic Design
& Digital Assets
01 Challenge:
AMMEGA Group needed a cohesive visual identity across dozens of digital touchpoints, from email signatures to full website banners.
02 Approach:
As an industrial digital marketing agency, we maintain a strong, unique visual language across every asset we touch, so each piece feels connected to the brand.
03 Services:
Email signatures, website banners, posters, and the full range of digital graphic assets
04 Results:
A cohesive brand identity across all of AMMEGA Group’s digital touchpoints.
Trade Show
& Event
Materials
01 Challenge:
AMMEGA Group needed support in auxiliary event planning and booth materials strong enough to stand out on a crowded expo floor and pull visitors in.
02 Approach:
Our trade show graphic design and event management work brings the brand into the physical world with intention, designing every element to draw guests toward the booth and set up successful conversations.
03 Services:
Vendor and logistics coordination, booth designs, backdrops, roll-up banners, flyers, and branded merch, all print-ready for expo booths.
04 Results:
AMMEGA Group stands out on and off the expo floor, with materials that guide guests into the booth and set the stage for successful interactions.
Copywriting &
Strategic
Communication
01 Challenge:
AMMEGA Group’s complex technical resources and raw product data needed to translate to copy that actually communicates value to customers.
02 Approach:
Our content team does the research first, then transforms raw resources into meaningful, insightful copy for literature, articles, social media, and e-blasts.
03 Services:
Professional copywriting for literature, articles, and e-blast campaigns.
04 Results:
Technical, complex information turned into copy that supports the AMMEGA marketing team’s goals.
Web Design &
Development
01 Challenge:
The Jason and Chemprene brand websites needed to stay current, functional, and optimized as the brands themselves evolved.
02 Approach:
Our web team specializes in high-conversion pages and strong user experience (UX), built and maintained with WordPress and expert coding.
03 Services:
Ongoing website management, high-conversion landing pages, and UX optimization for the Jason and Chemprene sites.
04 Results:
Websites that stay current, functional, and optimized as an extension of AMMEGA Group’s broader marketing strategy.
Video
Production
01 Challenge:
AMMEGA Group needed long-form content that tells a complete, compelling story from beginning to end.
02 Approach:
Our industrial video production covers everything from on-site videoshoots to final editing, ensuring institutional and product videos carry a full brand narrative from start to finish.
03 Services:
Scriptwriting, filming, and editing for institutional and product videos.
04 Results:
Increased brand awareness and stronger audience connection for the AMMEGA marketing team.
Event Management:
Belting Technology
Conference 2025
01 Challenge:
AMMEGA Group needed a partner to manage every external-facing piece of the 2025 Belting Technology Conference, from vendor coordination to attendee experience, while their team focused on internal coordination.
02 Approach:
We worked closely with AMMEGA Group throughout, with their team handling internal coordination and Blue Halo Agency owning everything external, from early planning through day-of execution.
03 Services:
Vendor coordination, catering and food planning, presentation graphics, the promotional campaign built to drive attendance, website and app development, registration, check-in, and badges, floor plan layout and expo setup, print graphics and banners, and day-of support and staffing day-of management.
04 Results:
A cohesive, professional conference that showcased AMMEGA Group’s innovation and industry insights.
AMMEGA Group Manufacturing and Industrial Marketing FAQ
A brand simplification campaign consolidates several separate brands into a single unified brand, so customers gain a clearer, more complete offering without losing the products and expertise they already rely on. For AMMEGA Group, that meant bringing Chemprene, uni, and Green Belting together under Ammeraal Beltech.
Research and customer interviews, brand strategy, tagline and messaging pillars, a phased roadmap, rebranding, graphic design, copywriting and a published article series, social media, video production and email marketing.
Blue Halo Agency starts with a strategy and a single organizing concept, then builds the pillars, tagline, and a phased content roadmap around it. For AMMEGA Group, a company whose products and services largely work behind the scenes, we tied the brand to the world's biggest soccer tournament through the everyday moments fans recognize, following one attendee's journey to clearly show AMMEGA Group's involvement every step of the way.
Strategy and concept, messaging and tagline, and a content roadmap, followed by the full production: landing page, video, graphics, social media, email, and articles, plus interactive elements like an employee prediction game.
A full-service creative agency, like Blue Halo Agency, supports an in-house marketing team by executing on the direction that team sets. The in-house team keeps ownership of brand strategy: consistency, sales alignment, and the bigger strategic calls. The agency's role is turning those plans and priorities into finished work.
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